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*BRAND IDENTITY DESIGN - NEOPHAL*
NEOPHAL is a cold storage facility, which is technically highly advanced with automated machinery located at the Jammu & Kashmir. The company stores apples from local farmers of the state.
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*MIND MAPPING*
1. Meaning of the Name:
NEOPHAL, where NEO means NEW and PHAL means FACILITIES.
2. Goal of the Brand :
To provide SURETY OF FRESH FOODS to people.
3. Sector/Industry :
Refrigeration, Food-storage- Cold, Fresh, Store(Fridge, Container, Ware-house), Food(Apple)
4. Target Audiences :
Businessman, Farmers, Local
Educated, Uneducated
Young, Middle age
Male, Female
They wants - Safety, Value of their fruits, Value of the money, Trust
They dislikes - Slow process, Low services
5. Location :
North India (Kashmir) - Fresh, Beauty, Cold, Nature
6. Important Words :
Safety, Storage, Cold, Process, Modern, Fresh, Trust
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*ORIGINAL IDENTITY OF THE BRAND*
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*FEELING OF THE BRAND*
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